![]() ![]() No matter what sales and marketing outreach strategy you choose, your actions should be data-driven. Unfortunately, if you want to send an InMail to a prospect you’ve contacted before, who still hasn’t responded to your initial message, this will result in another credit being used. Say, if your prospect hasn’t responded to your previous message, you can send them as many follow-ups as you’d like free of charge with Email messaging, unlike with InMail. As a rule, 50% of all sales happen only after the 5th contact! Following upīuilding meaningful relationships and leading your prospects to conversion is impossible without follow-ups. However, there are limits on the total number of InMail credits – the maximum you can accumulate is 150 InMail credits. What’s more, you can accumulate InMail credits from month to month. Good news: according to LinkedIn policy, you can get credits back for those messages that have received a response within 90 days of the send date. ![]() ![]() It will cost you $79.99/month for 50 InMail credits (so for each InMail, you’ll pay $1.6). The cheapest option is to buy the annual Sales Navigator account. The first aspect you should consider before making a decision is how costly it is for your business, right? Whereas Email is a free channel of communication with your leads, LinkedIn InMail, as mentioned above, is a premium feature, so it will definitely cost you a pretty penny. So rather than restating this truth, it’s time we compare these two channels against parameters that matter the most for B2B cold outreach. Without a doubt, both LinkedIn and Email have advantages and disadvantages over each other. 12 Best LinkedIn Email Extractor Tools In 2023 ComparedĢ8 December 2022 InMail vs. ![]()
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